For most small businesses in Rustavi the 'website' is a Facebook page, an Instagram feed, or — at best — a single page on a free builder set up years ago by a relative. The rebar supplier in the industrial belt, the auto-parts dealer near the highway, the bakery on Sh. Rustaveli — all of them serve real local demand and almost none have a site that survives a Google search for their product category.
A Tbilisi agency build runs 8 000–25 000 lari plus retainer, and most Rustavi owners (rightly) treat that as the salary of the next hire instead. The result: light industrial and family retail in Rustavi punches well below what their actual reputation would justify.
We sit in the gap. One monthly fee in lari covers design, hosting, the .ge domain, and ongoing updates by email — Georgian-first by default, Russian alongside for the older customer base and the Yerevan / Baku traffic the location naturally pulls.