Walk Vake, Vera, or Saburtalo and the same pattern repeats — a beautiful storefront, an Instagram page that does most of the marketing, and a website that was built three years ago on a templated builder by someone the owner can't reach anymore. The owner runs a business; nobody on the team is paid to keep a CMS alive.
Local agency builds in Tbilisi typically run 8 000–25 000 lari up front, three months of meetings, and a maintenance retainer that gets re-quoted every year. For a five-person team that's not a website project — it's the salary of the next hire, and most owners (correctly) walk away.
We sit in the gap. One monthly fee in lari covers design, hosting, the .ge or .com domain, ongoing content updates, and proper Georgian-first copy with English and Russian as full translations on the same site — for the diaspora and tourist traffic Tbilisi businesses already serve.