Walk Vake, Vera, or Saburtalo and the same pattern repeats — a beautiful storefront, an Instagram page that does most of the marketing, and a website that was built three years ago on a templated builder by someone the owner can't reach anymore. The owner runs a business; nobody on the team is paid to keep a CMS alive.
Local agency builds in Tbilisi typically run 8 000–25 000 lari up front, three months of meetings, and a maintenance retainer that gets re-quoted every year. For a five-person team that's not a website project — it's the salary of the next hire, and most owners (correctly) walk away.
We sit in the gap. One monthly fee in lari covers design, hosting, the.ge or.com domain, ongoing, growth-driven design, and proper Georgian-first copy with English and Russian as full translations on the same site — for the diaspora and tourist traffic Tbilisi businesses already serve.