Walk Polanco, Roma, Condesa, or Coyoacán and the small businesses that thrive online lead in Spanish — the English version, when it exists, is for the occasional foreign visitor, not the primary audience. Sites built English-first by US agencies feel borrowed; sites built Spanish-first by local studios feel native, and they convert better. The difference is who the copywriter writes to.
Local agency rates vary wildly — a serious custom build runs MX$60 000–MX$300 000, often with a maintenance cost added in dollars. For a four-person restaurant in Roma Norte or an independent boutique in Polanco, that money is either an entire marketing quarter or two new hires.
We build Spanish-first by default, with optional English alongside on Growth+. One monthly fee in MXN covers design, hosting on a Latin-America-fast edge network, the .mx or .com.mx domain, ongoing updates by email, and LFPDPPP-compliant data handling — including the privacy notice format the Mexican Federal Consumer Protection law expects.