Social media management
Channels that stay alive without you.
An ongoing engagement on up to 3 channels — strategy, content, and the daily posting and replies you'd never get around to. We run them; you stay in your business.
Four things, every month, on the same invoice as your site.
Channel strategy
Up to 3 channels, picked together — usually some mix of Instagram, Facebook, TikTok, LinkedIn, X, or YouTube. Refreshed each quarter against what's actually pulling traffic.
- Pick the 3 channels that fit your audience — not all of them.
- Content pillars and a posting cadence we both agree on.
- Quarterly review — drop what isn't working, double down on what is.
Content production
Posts, short-form video scripts, carousels, and graphics built for each channel. Designed to fit the format, not just cross-posted.
- Channel-native formats — vertical video on TikTok, carousels on LinkedIn, etc.
- Captions and hashtags written in your voice.
- You see the calendar before things go live.
Posting and engagement
We schedule everything, post on cadence, and reply to comments and DMs in your voice. The boring daily work that keeps a channel alive.
- Posting on the cadence we agreed, every week.
- Replies to comments and DMs within one business day.
- Anything escalating to a sale or complaint goes straight to you.
Reporting that's worth reading
A short monthly write-up — what posted, what landed, what we're trying next month. No 40-page deck nobody opens.
- Reach, engagement, and follower growth on each channel.
- The posts that actually drove clicks back to your site.
- Our take: what to do, what to ignore.
A steady cadence — not a sprint.
Social compounds when it's consistent. Here's what each cycle looks like once we're up and running.
Production + posting
Posts get drafted, scheduled, and shipped on cadence. Comments and DMs get answered within one business day.
Calendar + report
Next month's content calendar lands in your inbox. So does the monthly write-up — what posted, what landed, what we're trying next.
Strategy review
We sit with you (call or async), look at the trend, and refresh the channel mix and content pillars based on what's actually working.
One price, on the same cycle as your website.
Social media management bills as another line on your existing subscription invoice — same renewal date, same payment method. No separate contract, no setup fee.
- Up to 3 channels — pick any combination of Instagram, Facebook, TikTok, LinkedIn, X, or YouTube.
- Cycle matches your website plan. Monthly site = monthly social; annual site = annual social.
- One invoice, one charge, one cancel button. Same payment method as your subscription.
- Cancel any time from your account. We'll see out the work for the period you've paid for.
Who this isn't for.
Social management works best as a long-term engagement on a business with something genuinely worth posting about. If any of the below describes you, we'd rather you know now than three months in.
You need followers next week.
Organic social doesn't work that way. Channels grow over months, not days. If you need reach now, run paid.
You want a viral hit.
We don't chase virality — we build channels that compound. Most posts will be steady, useful, and on-brand rather than meme-bait.
You won't share anything from the business.
We need a steady drip of behind-the-scenes — photos, anecdotes, what you're working on. About 15 minutes a week. Without it, the channel ends up generic.
Common questions, answered plainly.
01Which 3 channels can I pick?
Which 3 channels can I pick?
Any combination of Instagram, Facebook, TikTok, LinkedIn, X, or YouTube. We'll recommend the mix that fits your audience — but it's your call.
02How long do I need to commit?
How long do I need to commit?
No fixed term. Cancel any time and we'll see out the period you've paid for. We do recommend at least one quarter before judging — channels need a few weeks of consistent posting before the algorithm settles on you.
03Where does the content come from?
Where does the content come from?
Some we produce from scratch (graphics, captions, short scripts). Some we shape from material you send us — photos, behind-the-scenes notes, product news. The more you feed in, the more it sounds like you.
04Does this include paid ads?
Does this include paid ads?
No — this is organic only (posting, engagement, growth). Paid campaigns are a separate one-off add-on; ad spend goes on your card, we set up the campaign.
05Can I switch channels later?
Can I switch channels later?
Yes. We agree on the 3 channels at the start of each quarter; if something isn't working, we swap it out at the next review.
06Can I add social management after signing up?
Can I add social management after signing up?
Yes — add it any time from your account. Stripe prorates the partial period and rolls it onto your next invoice.
07What happens when I cancel?
What happens when I cancel?
Stripe credits the unused portion of the current period and removes the line from your next invoice. You keep the channels, the followers, and everything we posted. No clawback.
08Who owns the channels and the content?
Who owns the channels and the content?
You do. Channels are on your accounts, posts are yours, the strategy doc is yours to keep. If you ever leave, you take all of it with you.
Ready to keep your channels alive?
Add social management at signup, or any time after from your account. Same cycle as your subscription, same invoice.
Cancel any time. We'll see out work you've paid for.