New York

Web design in NYC for small businesses that don't want a $40k agency build.

Built for NYC hospitality, lifestyle retail, and professional services — bilingual EN/ES where it matters, billed monthly in USD, no setup fee.

USD pricing · EN ↔ ES on the same site · Stripe and Square checkouts

01New York context

Why NYC websites get held hostage by their builders.

NYC's small-business website history is the same story repeated five boroughs over: a custom site built four years ago by a freelancer who now charges $200/hr for a copy change, a Squarespace template that hasn't been touched since the freelancer ghosted, or a $30k agency build that the owner is still paying off. The current site looks tired, the rebuild quote is another $30k, and the owner just wants to add a holiday hours block.

NYC agency rates start around $15 000 for a real custom build and run well past $80 000 for a brand-led one — plus a retainer that gets re-quoted every year. For a four-person East Village restaurant or a SoHo boutique, the agency price is roughly the salary of a great seasonal hire. The website always loses that math.

We build EN/ES bilingual where it matters (Washington Heights, Bushwick, parts of Queens) and English-only where Spanish copy doesn't earn its keep (Upper East Side professional services, certain FiDi B2B). One monthly fee in USD covers design, hosting on a global edge network, the .com domain, and ongoing updates by email — including the borough-aware visual sensibility that out-of-town agencies miss.

02Local context

What we typically build.

Hospitality & restaurants

Restaurants, cocktail bars, café roasters

Menus that update via email, opening hours linked to public holidays (and the random Wednesday-night close), structured data for restaurant snippets, and a reservation route that lands a real booking — not a Resy-equivalent that takes another monthly fee.

Boutiques & lifestyle

Boutiques, gyms, lifestyle storefronts

Mobile-first product pages, Stripe and Square checkouts, courier integrations for inside-NYC same-day, plus an Instagram-aware photo pipeline that keeps the site looking current without a creative director on staff.

Professional services

Therapists, consultancies, small legal practices

A clear positioning page, structured data for review snippets, an intake form that doesn't lose state on the third browser refresh, and a contact route that ends in a calendar booking — not a phone tag with the receptionist.

03What it costs in NYC

USD-billed, bilingual where it counts, hosted globally.

Starter from

$22/ month

Billed in US dollars. Annual prepay saves you a meaningful slice off the monthly rate — exact saving shown on the pricing page. No setup fee on any plan; cancel with 30 days' notice and keep your domain.

Payment options

Stripe · Square · PayPal · Authorize.net

Stripe and Square for cards (the gateway mix NYC small businesses already use), Apple Pay and Google Pay enabled by default, and proper sales-tax handling for NYC and NY State where applicable.

Compliance handled

NY SHIELD-aware data handling · WCAG 2.2 AA accessibility · ADA-aware

NY SHIELD Act-compliant data handling, cookie consent banner, structured data for restaurants and product listings, accessibility to WCAG 2.2 AA. NYC's volume of ADA-related demand letters makes accessibility a tangible business risk; we build to mitigate it on day one.

04Common questions

What owners ask.

Is the Spanish copy native, or just translated?
Native, when you need it. Most NYC neighbourhoods that warrant Spanish copy are Caribbean-influenced (Washington Heights, parts of the Bronx) or Mexican-influenced (Bushwick, Sunset Park). We match voice to neighbourhood, not the abstract idea of 'Spanish'.
Can the site take orders without a separate POS or booking platform?
Yes. The Commerce plan integrates Stripe and Square so a Bushwick boutique sells online and a West Village restaurant takes deposits — without a monthly fee to a separate platform. For takeout and delivery, we integrate with whichever local provider you already use.
Is the site ADA-compliant out of the box?
Yes. Every site we build hits WCAG 2.2 AA. We also keep an audit trail and remediation log for the (sadly common) case of a demand letter from one of the law firms that scrape NYC business sites.
What happens if I cancel — do I lose my content?
No. You own the domain and content. We export the site files and transfer the domain to any registrar you nominate. Thirty days' notice; no exit fee.

Web design in NYC, live in 2–3 weeks.

Two minutes to sign up. USD billing. NY SHIELD-aware. Cancel any time and keep your domain.